Is Laser Marking the Organic Way for Natural Branding?

Laser Marking the Organic Way for Natural Branding

Due to regulations and industry standards, marking on foods and food packaging is a challenging issue. This is especially true in the organic food sector where they strive for everything to be as natural and organic as possible in the presentation and marking for public consumption. This is where laser marking is making a huge difference.

The world’s population is starting to seek out better and healthier food choices for themselves, their families, and the environment. This demand has created a huge growth in the organic food business. One organic food company, Eosta (international fresh organic vegetable and fruit distributor), recently eliminated the use of stickers on their produce.

This Dutch company is now using CO2 laser marking systems to naturally brand their fruits and vegetables before distributing them to stores. This kind of ‘natural branding’ is a no-contact method that is also eco-friendly, making it an obvious choice for the organic food sector.

What Makes CO2 Laser Marking Natural?

No additives or chemicals are used in laser marking, unlike ink marking. The use of CO2 laser marking machines also doesn’t create other chemical substances or speed decay or contamination of organic fruits and vegetables. The low-energy process of CO2 laser marking simply etches the desired image on the outer layer of the produce’s peel and only removes pigment. CO2 laser marking doesn’t change the attributes of the produce.

A popular company to get these machines from (not necessarily the one Eosta uses though) is Needham Coding.

A New Concept

This natural branding concept is still relatively new, but more organic food companies are likely to follow in the coming months to years once they see how it works for Eosta. Imagine the organic fruits, vegetables, meats, and other products that will benefit from natural branding like this. This will revolutionize the industry in a good way.

Compliance Standards

One of the legislative regulations requires that companies differentiate between nonorganic and organic products. That’s exactly what CO2 laser marking does, so it’s also compliant.

Organic food companies are always striving to find better ways to integrate environmentally friendly options that meet legislative and industry requirements and standards.

Fruits & Vegetables Marked

Eosta distributes produce such as sweet potatoes, apples, mangos, and avocados. They have eliminated sticker marking from these products completely using CO2 laser marking for natural branding. It helps to eliminate plastic and other packaging materials as well, making it even more eco-friendly. They claim that by eliminating plastic packing from their avocados alone, they will save 750,000 plastic packs this year.

What Markets Have Eosta Produce?

ICA Sweden, a grocery retailer already has some Eosta’s naturally branded, organic sweet potatoes and avocados found in the produce section. Each piece of produce has its PLU, product name, and country of origin laser marked on it.

Peter Hägg, one of the store’s produce managers, said that now they don’t have to separate the organic products from the others in the store.

CO2 laser marking, now being called natural branding, has become the organic form of laser marking. Since it’s being used to mark organic produce, it’s relevant to the market. Natural branding leaves a mark on the produce, not the environment.