Instagram has taken the world by storm, transforming from a simple image-sharing site to a platform that every marketer wishes to be part of. You might be surprised if you attend a meeting and the sign-up form requests you to submit your Instagram profile. This is how serious people regard online marketing nowadays.
Making it on Instagram is not all about throwing a few images on your feed and then waiting for users to like and comment, it takes more. Let us look at some of the tips that successful marketers are using and keeping them a secret.
Understand Your Audience before You Post Anything
Research shows that the largest percentage of users on Instagram falls between the ages of 25 and 34 years. Then comes the group that falls between 18 and 24 years old. In short, more than 40 percent of active users on Instagram is the youth.
If you know what your target audience needs in terms of content, engagement and more, you can deliver what they need quickly and easily.
So, how can you get your message to this unique group of users?
Once, you need to share perspectives that show a different part of your brand, then the group notices. This group is known for high-quality imagery that is captivating. Take a cue from this and come up with amazing visual content to match their taste.
Know When to Post (Frequency), How Many Times to Do It (Consistency)
The common question you will encounter is “how many times should I post on Instagram to leave an impact?” A quick look around will reveal that major brands only post once or twice each day and get a huge reaction. Some post as many as ten times each day but get insignificant results.
Studies show that brands that post more often on this platform get more likes and followers than those that post just occasionally. Engagement rates also go up when you post more frequently.
You need to post more frequently if your audience is used to seeing multiple posts from you each day, and if you have the time to produce relevant, high-quality content each day. With this said, it is more important to post more consistently.
If you don’t have enough people handling the account, it is wise to start with a few posts then grow steadily. If you post many images when your audience expects just a few, they get bored and unfollow you.
To gain the consistency you need to attract more followers and retain the ones you have, you need to automate the process. You must have heard of Instagress, a tool that was shut down by Instagram. The tool helped many marketers get to the top of the pile due to its automation prowess. Well, all isn’t lost though; you can still automate the process using several viable alternatives documented on SelectedBest.
When it comes to making it big on Instagram, you need to leverage the benefits that your audience provides while making sure that your posts work for you.