How to Leverage Instagram for Travel Marketing

Marketing is essential to every business, whether service or product marketing. You use marketing to grow your horizons and explore new opportunities in the travel industry.

The travel and hospitality industry is similar to any other niche and requires marketing in equal measure. New opportunities such as solo adventurers, documentary makers and travel writers have risen over the past few years, which require a new platform to connect with travellers and share information with enthusiasts.

This is where Instagram comes in. Instagram takes digital marketing to a whole new level. Social media marketing isn’t all about looking for new ways to promote your business, but to connect with your customers as well.

As we talk, customers are becoming more and more enlightened and want nothing short of the best customer experience. This makes it even more critical to give people and peek into your travel business.

Why Choose Instagram?

A lot of travel brands are promoting their businesses on Instagram and for the right reasons as well. For instance, many of the businesses are getting customers from this platform. Travel writers are getting traffic to their blogs the easy way through this platform, making money in the process.

Using Instagram allows you to engage with your existing customers while getting the attention of potential consumers.

How Can You Make it Happen on Instagram?

You can use different strategies to make travel marketing work for you on Instagram.

    1. Provide Real-time Updates

Using the latest feature – Instagram Stories, you can have a real-time travel book right on your page. Before you make use of these Stories, make sure you have a strategy in mind. For one, have enough content to last a series. This requires you to identify a topic and work towards it. For instance, you can document your hiking experience on a popular train from start to finish.

    1. Use Different Kinds of Content

When it comes to catching the user’s attention, you need to use both video and images. You can have images depict static experiences, while video depicts a process.

    1. Influence People to Get Off the Couch

Travel companies have taken to Instagram to influence people to traverse the globe as they promote certain destinations. Your role is to make sure that you tell people about the destinations that you promote. Well, who wouldn’t want to travel to the destination after seeing all those images that you post regarding a certain destination?

One of the ways to set yourself apart is by making sure you are an authority in the niche. This is only possible if you have numbers. You need to have a large number of active followers that are ready to engage you and share your experiences. You can get these by using a tool that automates the process of following and unfollowing users. Check the top automation tools at SWS Magazine to use for this process.

The Bottom-line

Instagram is one of the top platforms to market your travel company. Follow these top tips to expand your brand, and get more clients for your services.

6 Must-Have Travel Accessories for Toddlers

Parents tend to be overwhelmed by the number of items to bring on a trip with their kids, causing them to forget a few necessary things. You should begin with these few most crucial accessories, and add more depending on your preferences:

#1: Medication

Anyone can get sick while traveling, and that applies to both adults and children. If you do not want to find a medical store desperately as you search for emergency medicine, you may as well pack some for the trip. You should consider bringing medicine for common ailments such as cold, cough, dysentery, fever, and so on. Besides carrying some meds on you, you should also make sure you have antiseptics, band-aids, and a thermometer. By doing all this, you can save time in cases of emergencies since you have all that is needed.

#2: Wet Wipes and Sanitizers

Since toddlers often make a mess, wet wipes can make short work of cleaning them. You should also consider taking some hand sanitizers with you since it can help a lot for maintaining you and your child’s hygiene. After all, you cannot wash your hands in most places while traveling. Also, it is best that you keep your toddler’s hands clean since they have a habit of putting them in their mouth. Lastly, make sure that you and your child sanitize before and after meals and after utilizing the restroom.

#3: Blankets

A blanket can help children rest and sleep more comfortably, especially when traveling. Whether it is on a car or an airplane, sleeping without a blanket on chilly air-conditioning is uncomfortable. Having one can offer the warmth that children need to get some shut-eye. Also, you may want to refrain from utilizing public blankets since these may be unhygienic.

#4: Toddler Car Seats

When traveling by car, it is essential that your child has a toddler seat for maximum safety. Besides safety, they also offer your toddler extra comfort. Worry not, these are quite simple to use, as long as it fits in your car. For a recommendation, take a quick look at as they have top-quality models.

#5: Portable Pillows

Similar to blankets, children may require the extra comfort provided by a pillow to fall asleep. Thus, it may help you and your child to rest if you bring a few portable pillows on your trip. With them, you and your toddler can avoid waking up uncomfortably and ensure yourselves the optimal rest you can get.

#6: Music Player

A music player could be an iPod, smartphone, or tablet, as long as it can play music. Having something to listen to can be soothing and entertaining for a toddler. Download all the songs that he or she enjoys, to prevent boredom during the trip.


Medication, wet wipes and sanitizers, blankets, car seats, portable pillows, and a music player are your must-bring accessories when you travel with your child. After you pack these up, add whatever accessories you wish to bring since you will unlikely have anything else to worry about forgetting.

Three Different Types of Travel Bags

If you’re somebody that is really into their traveling, you’ll value the merit in finding the ultimate piece of luggage to take with you on all your adventures.

The beauty of the 21st century is that we are unwittingly inundated with choice, allowing us to pick and choose from a seemingly unlimited array of luggage pieces. Through research, we hone down the overwhelming list into a much more flexible few options, until finally, we come across the Holy Grail of luggage and the one piece we’ve been looking for this whole time. Everybody is different and has different needs when traveling, which is why it’s good to shop around for a bit and figure out exactly which piece is going to fit your travel needs. Here are three different types of travel bags that are ideal for travel.

The first type of travel bag is one we have leaned on for many a decade as the rest of the industry has slowly thought about catching up: the briefcase.

This travel bag is usually thought of like the piece to go for when commuting to the office and bringing along those essential pieces of paperwork, but it also turns out that it has a might monopoly in the business travel sector as well. Thin, lightweight and sturdy, the briefcase has stood the test of time, competition from other travel bags appearing, and criticism to stand out as a great travel bag. It’s perfect if your business travel is taking you on a three or four-night trip, and all you need is one change of clothes and must have toiletries. Its biggest advantage is preserving those all-important documents as you traverse the dangerous and often dirty plains of travel.

The second type of travel bag is the trusty old suitcase – but with a twist.

It’s often nice to maintain a uniform and organized appearance when you’re traveling, and having all suitcases be the same color and style can help when trying to identify yours from a thousand others. The three piece bag set is often a great, economical way to buy your travel luggage – it saves you money, time looking for other suitcases that have the same quality, and again means that all your travel bags are easily identifiable. The Travelpro Crew 11 is a particularly great set of travel bags, allowing for convenience and efficiency. Each bag has roller wheels, meaning you can even attach them all if you wish and cart your entire luggage around in one easy group. Investing in a three-piece travel bag set saves a lot of time and money.

The third and final type of travel bag is the duffel bag – on wheels.

The duffel bag is another strong contender in the industry that has stood the test of time. Now thanks to the innovative work of big travel brand companies, your duffel bag can be dragged behind you on wheels. This is the perfect solution to the problem of having such a great travel bag in which all your items fit well with each other, but create quite a big bulky bag. The rolling duffel bag is also ideal if you’re somebody who travels a lot and has an itch for the outdoors – duffel bags are perfect for holding oddly shaped items such a sports gear or outdoor equipment. But don’t throw your gear uncomfortably over your shoulder and strain a tendon in the process. Get the duffel bag with wheels and roll that sports equipment everywhere.
There’s a lot to be said for the ingenuity behind the progression of travel bags in the industry, and it’s only going to get more efficient and convenient to find what you’re looking for in a travel bag. All it takes is a little bit of research, some trial and error and experimental scenarios that test your luggage to its limits, and you’ll be coupled up with the perfect travel bag in no time. Life’s too short not to travel, and it’s sure as heck too short to go with ill-fitting luggage. Find the travel bag that’s best for you.