Instagram Marketing Tips That Experts Would Rather Keep to Themselves

Instagram has taken the world by storm, transforming from a simple image-sharing site to a platform that every marketer wishes to be part of. You might be surprised if you attend a meeting and the sign-up form requests you to submit your Instagram profile. This is how serious people regard online marketing nowadays.

Making it on Instagram is not all about throwing a few images on your feed and then waiting for users to like and comment, it takes more. Let us look at some of the tips that successful marketers are using and keeping them a secret.

Understand Your Audience before You Post Anything

Research shows that the largest percentage of users on Instagram falls between the ages of 25 and 34 years. Then comes the group that falls between 18 and 24 years old. In short, more than 40 percent of active users on Instagram is the youth.

If you know what your target audience needs in terms of content, engagement and more, you can deliver what they need quickly and easily.

So, how can you get your message to this unique group of users?

Once, you need to share perspectives that show a different part of your brand, then the group notices.  This group is known for high-quality imagery that is captivating. Take a cue from this and come up with amazing visual content to match their taste.

Know When to Post (Frequency), How Many Times to Do It (Consistency)

The common question you will encounter is “how many times should I post on Instagram to leave an impact?” A quick look around will reveal that major brands only post once or twice each day and get a huge reaction. Some post as many as ten times each day but get insignificant results.

Studies show that brands that post more often on this platform get more likes and followers than those that post just occasionally. Engagement rates also go up when you post more frequently.

You need to post more frequently if your audience is used to seeing multiple posts from you each day, and if you have the time to produce relevant, high-quality content each day. With this said, it is more important to post more consistently.

If you don’t have enough people handling the account, it is wise to start with a few posts then grow steadily. If you post many images when your audience expects just a few, they get bored and unfollow you.

To gain the consistency you need to attract more followers and retain the ones you have, you need to automate the process. You must have heard of Instagress, a tool that was shut down by Instagram. The tool helped many marketers get to the top of the pile due to its automation prowess. Well, all isn’t lost though; you can still automate the process using several viable alternatives documented on SelectedBest.

Final Words

When it comes to making it big on Instagram, you need to leverage the benefits that your audience provides while making sure that your posts work for you.

What You Need To Run A Successful Transport Business

Getting an extra source of income is just a dream to many people who are not courageous enough to take the bold step. You can even turn your side hustle into a full-time job if you understand what it takes to run and manage a business. Transport is one of the most profitable sectors you can invest in but also tricky for some people. There are many subsectors you can venture in for example tours, public transport, cab services or even delivery services. You have the option of doing it yourself or hire someone to drive the vehicle. The following are simple tips on how to launch and operate a business in the transport sector.

    1. Select a vehicle that suits your needs

You can either decide to use the vehicle (s) that you have or decide to acquire some from a dealer. The choice of the car that you choose will depend on the subsector you want to venture in. Specialized transport of things like perishables will need a special van with equipment that will keep them fresh. You can choose luxury cars if you want to venture into car hire business targeting celebrities and the influential in the society. The model of the car you choose should depend on your budget and functionality.

    1. Obtain operating licenses

Transport rules change from one region to the other, and it is thus wise to familiarize yourself with the fine details. The nature of documentation required will also depend on the type of transport services that you intend to offer. There will also be different insurance covers for those in the public transport sector and those in the delivery business. There are times that you may require more than one operating license while in other times one will just be enough.

    1. Maintain your vehicle

The durability of your car will depend on its features and more importantly on how you use it. Regular maintenance and checkups is a must if you do not want to suffer disappointments when you are doing your daily chores. The good thing about transport business is that you can operate with a second-hand vehicle if you do not have enough money to buy a new one. Some vehicles, such as those at, are fully inspected by the sellers before they are presented for sale. Set a budget towards repair and maintenance of your vehicle and you will never have to worry about emergency spending.

    1. Market your business

Having the latest model or the most comfortable car in your neighborhood does not guarantee you that your business will be successful. You need to know how to pass the news to potential customers and let them know that you exist. You can join established brands if you want to operate in the cab industry. You can also take advantage of social media to market your business. Make your ads catchy and ensure that you engage your customers in real-time.

The success that you realize in this business will depend on the approach you take. Ensure that you establish strong management functions such as marketing and accounting.